怎样保留顾客的忠诚度THECUSTOMERLOYALTY.pptVIP

THE CUSTOMER LOYALTY 3 Getting to know you Terms Discount Magazine Service This is the method to contorl the loyalty of customer given from the text book. 4 1 2 3 How to hold on the old customer How to hold on the old customer How to hold on the old customer A monthly company magazine sent free to all customers. How to hold on the old customer Free servicing for the first three years of ownership.ervicing the first three How to hold on the old customer Generous terms when customers trade in old models. How to hold on the old customer Present Future Service cost is high High profitability Service cost is low High profitability Low profitability Service cost is high Service cost is low To analyze from the Angle of customers profit Low profitability How to hold on the old customer The four steps of the maintenance of customer relationships Strengthen customer communication, to gain customer loyalty A B C D Collecting customer information and carrying on the differential analysis To know the products of customer demand and improve the customer satisfaction Analysis of customer value of enterprise, take different maintenance strategies How to hold on the old customer 70% 10% 5% 60% 25% Analysis the share of the effect of different aspects of retaining old customers advertise preference quality service How to hold on the old customer Fashion Comfortable The beautiful appearance * Different visual sense * Special beyond experience How to hold on the old customer 2. Describe contents for a Chart 1. Describe contents for a Chart Different areas different demands 2013.04-2013.10 2013.10-2014.04 unit: thousand There are different sales in different areas. The trend of Car sales in different period How to hold on the old customer .To ensure the quality of our products, to understand the needs of the customers customer loyalty 2. the services that the company offers. Describe a vision of the strategic of the step of t