外企CRM培训教材(英文版).ppt

Customer Relationship Management;Sharon Crost mobile: +33.686.17.8592 ;Class Schedule;Instructor ;Presentation of Course -Outline;Presentation of Course (style);Presentation of Course – evaluation;CRM Student Project;Introductions;Discussion Case #1 – computer online;Discussion Case #1 – computer online;Discussion Case #1 – computer online;Discussion Case #1 – computer online;Definitions and Terms;General Terms;Marketing Terms;Internet/Technology Terms;Analytical CRM;CRM conceptual model;CRM conceptual model;Summary and Questions ;CRM Business Cases;Discussion – Business Objective;Discussion