联合利华和梯度发展.ppt

* Unilever is a global business, managed locally. Our wealth of knowledge, and the speed with which we can share it across geographical and functional boundaries, gives us our competitive advantage. Our products are at home everywhere: favourites with consumers throughout the world. Our global reach is key to our success. We have over 247,000 employees worldwide and we sell our brands in over 150 countries. 65% of our turnover comes from the developed economies of Europe and North America, but we also have strong market positions in the fast-emerging markets such as Asia, Latin America and central and eastern Europe. Around the world, consumers choose our products around 150 million times every day. * Consumers vary from country to country in their preferences and habits and we adapt many of our brands to suit local tastes. For example, among our many teas, we produce around 20 separate variants of black tea specifically tailored for consumption in over 20 different countries and we are constantly sharpening the flavours to suit all our local markets. Shopping habits also vary and the availability of our brands is a key concern of local managers. We adapt the distribution of our brands to suit local realities. For example, in Europe, customers benefit from swifter, easier dispatch through online ordering of frozen foods in Tanzania, we have piloted bicycle delivery of products to villages inaccessible to motor transport. Building on a presence that in places stretches back nearly a century, we keep closely in tune with local consumers. We are, in every sense, a multi-local multinational. * Our Foods portfolio focuses increasingly on brands with the potential to grow across borders and categories, in markets that are growing rapidly as consumers demand more choice, great taste, convenience, vitality, fun and indulgence. Since the creation of Unilever Bestfoods in 2000, we have accelerated growth and increased profits, while successfully integrating several