电子商务诚信困境和应对策略.docxVIP

江西财经大学现代经济管理学院本科 摘 要 电子商务(E-commerce)是指交易当事人或参与者利用现有的计算机技术、 网络技术等现代信息技术所构成的电子网络环境所进行的各类商务活动。诚 信问题作为一切商务活动的基本准则，在电子商务活动中担负着重要使命。 但由于各种现实原因，导致目前我国电子商务界出现诚信危机的状况，而由 此引发的网络伦理问题更是值得我们去探索思考。文章包括电子商务信用现 状、电子商务存在的信用危机问题和提出电子商务信用危机对策三大方面。 文章首先从电子商务的立法规范、电子商务的行业自律、道德伦理及网络技 术等四大方面研究入手，结合了国内著名的电子商务网，然后用淘宝网等网 站的例子，从网络伦理学的角度审视电子商务的困境，指出了存在于电子商 务运作各环节中的危机障碍,?提出了我国电子商务诚信缺失问题的思路和途 建立我国电子商务信用管理体系，为电子商务的发展营造一个较为宽松的信 用环境，这些对推径，并提出了解决对策.旨在指导动我国电子商务市场的 健康发展，具有很现实的意义。 【关键词】：电子商务?诚信危机?网络伦理?淘宝 Abstract Each?kind?of?commercial?activity?which?the?electronic?commerce?(E- commerce)?isrefers?to?the?transaction?litigant?or?participation?uses?which?existing modern?informationtechnology?and?so?on?computer?technology,?network technology?constitutes?the?electronicnetwork?environment?carries?on.The?good faith?question?took?all?commercial?activities?the?basic?criterion,?isshouldering?the important?mission?in?the?electronic?commerce?activity.?But?because?eachkind?of realistic?reason,?causes?the?present?our?country?electronic?commerce?to?appear thegood?faith?crisis?the?condition,?but?from?this?in?the?initiation?electronic commerceoperation?credit?crisis?question,?the?network?ethics?question?is?worth?us exploring?theponder.?The?article?including?the?electronic?commerce?credit?present 1 江西财经大学现代经济管理学院本科 situation,?theelectronic?commerce?existence?credit?crisis?question?and?proposes?the electroniccommerce?credit?crisis?countermeasure?three?big?aspects.?The?article from?the?electroniccommerce?legislation?standard,?the?electronic?commerce profession?autonomy,?moralethics?and?the?network?technology?and?so?on?four?big aspects?studied?obtains,?unified?thedomestic?famous?electronic?commerce?network, like?washed?the?valuable?net,?website?theand?so?on?8,848?nets?example,?carefully examined?the?electronic?commerce?from?the?network?ethics?angle?the?difficult position,?had?pointed?out?existed?operates?in?variouslinks?crisis?barrier?to?the electronic?commerce,?proposed?solved?in?our?country?electronic?commerce?the good