长春户外广告发展与城市发展的调查研究.docxVIP

编号 长春户外广告与城市发展的调查研究 Changchun outdoor advertising and the urban development investigation 学 生 姓 名  申今花 专  业  广告学 班 级 学 号 指 导 教 师  0868103 马连湘 分  院  语言文学分院 2012 年 6 月 长春理工大学光电信息学院毕业论文 摘要 本文就从长春市户外广告的现状与户外广告发展的初步设想，户外广告在城 市建设起的作用等几大方面对我市户外广告的现状及发展进行论述。其论述的主 要内容分为额三大部分：第一部分主要对长春户外广告发展、经营状况、要素以 及对受众的生活形态，还有管理法规对户外广告形成的影响进行了概括。第二部 分主要为长春市户外广告发展进行了初步设想。第三部分主要对户外广告在城市 建设中的作用进行了分析。首先，长春市户外广告应该提高其自身的艺术水平， 使其长春户外广告布满艺术色彩。其次，要与城市规划相结合，对城市户外广告 统一的规划管理，规范管理体制，完善法律法规的建设。同时，也应该处理好长 春户外广告与经济、文化建设等方面关系，丰富长春户外广告在文化建设中存在 的问题。 本文重点指出：长春市户外广告目前发展现状以及与城市发展有着密切的关联性。 关键词：户外广告 城市建设 相融性 城市文化 城市形象 长春理工大学光电信息学院毕业论文 Abstract: This paper from the present situation of Changchun city outdoor advertising and outdoor advertising development preliminary assumption, outdoor advertising in the role of city construction and several generous face the situation and development of outdoor advertising was discussed. It discusses the main contents of the forehead is divided into three parts: the first part of the development of Changchun outdoor advertising, business operations, elements and for the audience life form, and management regulations of the influence of outdoor advertising formation are summarized. The second part of Changchun city for outdoor advertising development initial assumption. The third part mainly to the outdoor advertising in the urban construction of the role of the analysis. First of all, Changchun outdoor advertising should improve its artistic level, make its Changchun outdoor advertising is full of artistic color. Next, want to and urban planning, and the combination of city of outdoor advertising a unified planning management and standardize the management system, the perfect legal laws and regulations of the building. At the same time, it should deal with Changchun outdoor advertising and economic, cultural construction, relationships, rich Changchun outdoor advertising in the problems of the construction of culture. This paper points out that: outdoor advertising in the