个人清洁用品研究分析报告(尼尔森2003).pptVIP

XX Share Change by SKU, S BCDShare Decline On All Old Variants SO 01 ND 01 JF 02 SO 02 ND 02 JF 03 Value Share(Bath Liq. Base) +/- % Chg SO02~JF03 vs YA XX 15.2 8.4 9.7 8.1 8.3 9 -2.9 COOLING 1.3 0.8 1.3 1 0.5 0.4 -0.4 300ML 0.5 0.3 0.3 0.6 0.4 0.2 0 1000ML 0.8 0.5 1 0.5 0.2 0.3 -0.5 BLUE 3.9 2.6 2.6 1.6 1.8 2 -1.3 100ML 1.3 0.8 0.9 0.3 0.5 0.5 -0.5 300ML 2 0.9 0.9 0.6 0.7 0.9 -0.6 1000ML 0.7 0.9 0.9 0.7 0.6 0.5 -0.2 YELLOW 2.9 1.6 1.1 1.1 1.1 1.2 -0.9 300ML 1.8 0.7 0.6 0.4 0.5 0.6 -0.6 1000ML 1.1 0.9 0.5 0.7 0.6 0.6 -0.2 MILK 0.2 0.4 0.7 1.3 1.8 1.8 1.1 300ML 0.2 0.3 0.2 0.4 0.8 0.6 0.3 100