某医药公司产品组合优化内部的资料.pptVIP

June 4-8, 2004 Choice Symposium May 4-7, 2003 PMSA Annual Conference, Orlando FL From Pipelines To Portfolios Min Ding Pennsylvania State University Jehoshua Eliashberg University of Pennsylvania Choice Symposium June 4-8, 2004 Outline Optimizing New Drug Pipeline – one business opportunity Ding and Eliashberg, 2002, Management Science From Pipelines to Portfolios – many business opportunities Some theoretical insights An empirical demonstration -- GlaxoSmithKline Terms Used in Presentation Indications Also known as disease Each indication is considered as one b