微博营销价值的探讨.docxVIP

毕 业 论 文 题 目: 所属系、部?: 年级、?专业: 姓 名: 学 号: 指?导?教?师: 完?成?时?间: 摘 要 电子商务和微博营销是当下互联网界的热点。说到微博，是无人不知无人不晓。而电 子商务则正在全国范围内快速地展开，并逐渐走进了网民的视野之中，是企业做买卖必不 可少的网络途径，也是被众多互联网人士极为看好的一个产业。 微博营销是刚刚推出的一个网络营销方式，随着微博的火热，即催生了有关的营销方 式，就是微博营销。每一个人都可以在新浪，网易等等注册一个微博，然后利用更新自己 的微型博客。每天的更新的内容就可以跟大家交流，或者有大家所感兴趣的话题，这样就 可以达到营销的目的，这样的方式就是新兴推出的微博营销。 论文将通过对微博营销的概念、特点、方法以及对企业微博营销的环境分析和案例分 析，来对微博营销的价值进行探讨分析。 关键词：电子商务??微博营销??价值 -1- Abstract Electronic commerce and Internet marketing micro-blog is the current hotspot.?Speaking?of?micro-blog,?is?known?wurenbuxiao.?Electronic?commerce?is?a nationwide?rapid?deployment,?and?gradually?into?the?netizen?s?view,?is?the enterprise business essential network way, but also by many internet professionals?is?extremely?optimistic?about?an?industry. Micro-blog?marketing?is?just?launched?a?marketing?network,?with?the?fiery micro-blog,?which?spawned?the?way?of?marketing,?marketing?is?the?micro-blog. Everyone?can?in?Sina,?Netease,?registered?a?micro-blog,?then?use?to?update their?mini?blog.?Daily?updated?content?can?communicate?with?us,?or?you?are interested?in?the?topic,?which?can?achieve?the?purpose?of?marketing,?this?way is?the?new?launch?of?micro-blog?marketing. Paper?will?be?based?on?the?micro-blog?marketing?concept,?characteristic, methods?as?well?as?to?the?enterprise?micro-blog?marketing?environment?analysis and?case?analysis,?the?micro-blog?marketing?discusses?the?value?analysis. Key?words:?Electronic?Commerce?micro-blog?marketing?value. -2- 目 录 摘?? 要.......................................................................................................................................... -? 1? - Abstract?........................................................................................................................................ -? 2? - 1? 微博营销概述........................................................................................................................ -? 2? - 1.1? 微博营销的概念..........................................................