电子商务chapter1分析解析.pptxVIP

;Speaker Introduction;平时成绩: 20% 实验: 10% 期末考试: 70% 考试题全部为英文的形式， 且英文答题 注：总课时48=30（授课）+18（上机） ;Teaching Material （1）;;;; Electronic Commerce (Eighth Edition) Gary P.Schneider;Learning Objectives;Learning Objectives Cont’d;Key Terms;Key Terms Cont’d;Key Terms Cont’d;Key Terms Cont’d;Key Terms Cont’d;Features of EC;revenue model 赢利模式;IntroductionA Very few people in the United States truly enjoy their hunt for new or used car. A number of auto dealers continue to use aggressive（“允许侃价”） sales approaches（销售策略） that can leave buyers exhausted, confused, or even worried that they might have been cheated in the transaction. In 1995，Autobytel launched an online car-buying service (1)promised purchasers a haggle-free(不用侃价)experience (2)offered car dealers a way to increase new vehicle sales volumes and reduce selling costs. ;IntroductionA(contd ) The buyer register(注册) an autobytel Web site and specify the desired auto（想要的汽车） in detail. Autobytel provides the buyer with a firm price quote(确定的报价) for the selected car. Then Autobytel forwards the buyer’s contact information to a local participating dealer(加盟的经销商) The dealer contacts the buyer, who then completes the purchase transaction at the dealer’s location. ;IntroductionA(contd ) The buyer benefits from a speedy, hassle-free(省事)，straightforward and predictable buying process. The average Internet car buyer pays about 2 percent less for 2 car than other buyers. The dealer benefits by selling more automobiles and not paying a commission(佣金) to a salesperson. Autobytel receives a monthly subscription fee(每月加盟费)from each dealer and sells advertising to insurance(保险) and finance(金融)companies on its Web site. Autobytel established a business by replacing the salesperson in consumer car-buying transaction. Internet sales referrals(推荐) to dealers from Autobytel and companies like it accounted for about 30 percent of all U.S. new vehicle sales in 2007. ; Part one Electronic Commerce: The Second Wave;1.