清华大学跨文化课程5.pptxVIP

大学英语跨文化交际Chapter 5 Verbal Intercultural Communication黑龙江大学外语部LEARNING OBJECTIVES In this chapter, students will learn how to:Understand the definition of verbal communication. Describe the relation between language and culture.Summarize the verbal communication styles. Understand the phenomenon of language diversity.Evaluate the written communication pattern. Verbal Intercultural CommunicationVerbal Communication StylesSignificance of Verbal CommunicationLanguage and CultureLanguage DiversityWritten CommunicationLanguage as a Reflection of the EnvironmentDirect / IndirectDialect and SociolectDirectPlanSelf-enhancement / Self-effacementPidgin and Lingua FrancaIndirect PlanLanguage as a Reflection of ValuesElaborate / Exacting / SuccinctThe Meaning of WordsTaboo and EuphemismPersonal / ContextualjorgonInstrumental / AffectiveChapter OutlineChapter 5 Verbal Intercultural Communication Lead-in case: Success Story 1.What do you think of Ms. Goshima’s personality? 2. Do you think Goshima’s verbal communication is influenced by Japanese culture? How did Japanese culture influence her communication style? 3. Why is Mary disappointed? How do their verbal communication styles differ?Chapter 5 Verbal Intercultural Communication Text A Significance of Verbal CommunicationVerbal intercultural communicationVerbal intercultural communication happens when people from different cultural backgrounds communicate with eachother by using language. We use words tocommunicate with the outside world.share the past.exercise some control over the present.form images of the future.Chapter 5 Verbal Intercultural Communication Text B Language and CultureWord differences are obvious in various languages. The relation between word and its meaning is arbitrary. For example, in Chinese, we live in a 房子. In English, we live in a house. In Spanish, we live in a casa. In Thai, we live in a ban. Chapter 5 Verbal Intercultural Communication 1. Sapir-Whorf Hypothesislinguistic determinist int