电商生鲜冷链物流在我国的发展现状及前景研究--以京东为例.docx

电商冷链物流在我国的发展现状及前景研究 -以京东为例 摘要 近年来，随着我国经济的快速发展，电子商务搭上了经济的发展的顺风车，电子商务逐渐渗透到人们生活的方方面面，人们的生活方式也随之发生了巨大的变化，在激烈的竞争中，更多的电商企业将目光都瞄向了生鲜冷链领域，巨大的市场潜力使得生鲜领域成为各大电商企业下一步抢滩的重要蓝海。生鲜配送的根本保障是冷链物流，我国冷链物流起步较发达国家晚，近年虽然发展迅猛，取得很大进步，但资金缺乏、技术落后、管理水平较低、物流信息系统不完善以冷链及物流设施设备不足等问题任然困扰着企业的进一步发展。文章分析了我国电子商务企业冷链物流发展现状，指出了我国冷链物流发展中所存在的问题，引用协同理论对我国电商冷链物流发展进行探索，并结合京东发展现状提出了相应的对策及建议。 关键词：电子商务；冷链物流;协同理论;京东 Electronic Commerce research on the development situation and Prospectof cold chain logistics in China -Based on the case study of Jingdong Abstract In recent years, with the rapid development of economy in ourcountry, ride e-commerce ride on economic development, electronic commercehas gradually infiltrated into every aspect of peoples life, peoples wayof life has changed greatly, in the fierce competition, more electricitysupplier companies will look to the field of fresh cold chain, the hugemarket potential has become an important field of fresh blue ocean beachof the major electricity supplier companies next. Fresh distribution isthe basic guarantee of cold chain logistics, cold chain logistics in Chinastarted late in the developed countries, although rapid development inrecent years, make great progress, but the lack of funds, backwardtechnology, low management level, the logistics information system is notperfect to the cold chain and logistics facilities and equipment problems,such as the problem of the further development of the enterprise. Thispaper analyzes the development status of cold chain logistics ofe-commerce enterprises in China, the problems existing in the developmentof cold chain logistics in China are pointed out,, he development of coldchain logistics in China is explored with reference to the theory ofcoordination, and the corresponding countermeasures and suggestions areput forward according to the development situation of Jingdong Key WOrds：electronic commerce; Cold chain logistics; Synergy-theory; Jingdong 目录 TOC \o 1-5 \h \z \o Current Documen