传播学理论必读文献.pdfVIP

Zhu,COMMUNICATIONHe • Internet Use in ChinaRESEARCH • August 2002 JONATHAN J. H. ZHU1 ZHOU HE Perceived Characteristics, Perceived Needs, and Perceived Popularity Adoption and Use of the Internet in China The Internet has arrived in China, the most populous nation in the world, at a rapid rate.To account for the adoption and use of the Internet by Chinese audi- ences, the current study develops a theoretical framework that centers on three key independent variables in the diffusion process: perceptions (i.e., perceived characteristics of the