社会媒体营销.pptVIP

Digital Marketing Communications (MANG6228);Plan: Week 2;Social e-shopping (Dennis et al, 2010); Social Media Marketing;The 1:9:90 rule;The brand executive viewpoint;Dealing with negativity ;IBM;United Breaks Guitars...;Emerging themes for marketers;Facebook;Facebook F8 conference announcements (April 2010);.;.;.;.;Why we ‘like’ a brand;Exponential growth…;Practical examples;The Scope of Twitter;‘Givers gain’;Group exercise;Reading;Task for next week;References;Benefits;Challenges