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2. What can we do to achieve sustainability? We can start doing something first, then do something else. Only when everyone in our society is involved can we expect to transform our entire system into a sustainable one. Reference: Read About It Language Points Content Awareness Language Focus Reading Skill Practice Translating Skill Practice Mission Zero Ray C. Anderson ( July 28, 1934 - August 8, 2011) was founder and chairman of Interface, Inc., one of the world’s largest manufacturers of modular carpet for commercial and residential applications. He was “known in environmental circles for his advanced and progressive stance on industrial ecology and sustainability.” “If it exists, it must be possible”, asserts Amory Lovins, co-founder and chief scientist of the Rocky Mountain Institute think tank. He is talking about my company. Fellow industrialists, I dare say, thought my ambition impossible to realize when fourteen years ago I described my aspirations for Interface Inc. to turn into what it actually is becoming today. Indeed, around then, the CEO of a major competitor looked at me in the eye, and said, “Ray, you are a dreamer.” Yet, as Amory says, “If it exists …” The “impossible” that exists today is a petroleum-intensive carpet manufacturer (for both energy and raw material) that has reduced net greenhouse gas (GHG) emissions by 88 percent, in absolute tons, and its water usage by 79 percent since 1996, even as sales have grown by two-thirds and earnings have doubled. In 1994 Interface set out on a mission “to be the first industrial company that, by its deeds, shows the entire industrial world what sustainability is, in all its dimensions: people, process, product, profit, and place.” Our definition of sustainability is to operate our petro- intensive company so as to take from the Earth only that which is naturally and rapidly renewable, and to do no harm to the biosphere. Cumulatively, we have avoided $372 million in costs by eliminating waste, in a
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