【品牌战略】老麦帮三星对海尔的分析.pptVIP

Samsung010620BJ-Haier White Goods Competitor Assessment – Haier Samsung Electronics China (SEC China) August, 2001 CONFIDENTIAL This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey Company. This material was used by McKinsey Company during an oral presentation; it is not a complete record of the discussion. Samsung010620BJ-Haier 1 CONTENTS 1. Background information ? Location ? Starting year ? IPO date ? Number of employees ? Brand