电子商务下物流配送的现状及对策6.35.docxVIP

摘 要 随着中国物流业的发展缓慢，流通成本高、效率低、配送单一，不管从哪个方面都无法满足客户的要求。怎样建立一个高效率、低成本的电子商务下的物流配送系统，保证电子商务的顺利实施，已经成为在中国电子商务发展的当务之急。全文针对当前京东商城的B2C模式的电子商务物流现状，探讨了B2C电商企业如何优化物流模式，并提出了相应的对策和建议。 首先，从宏观和微观两个方面对物流模式选择的因素和物流模式的选择。其次，本文分析了京东商城物流配送的现状，分析了京东商城物流配送的现状，并分析了京东商城物流模式的瓶颈。最后，并提出了B2C电子商务企业物流的发展战略，即从物流战略规划的实施管理，高效的物流配送体系的建立，促进现代物流技术研究、高效的物流服务团队的建立。 以京东商城为例，分析了电商企业和京东商城物流配送的现状，提出提高物流服务质量和企业整体水平的措施。 关键词：电子商务； B2C； 京东商城； 物流模式； 自建物流 ABSTRACT With the slow development of the logistics industry in China, the high circulation cost, low efficiency, and the delivery of a single unit have been unable to meet the development of the enterprise and the demand of the customers. . How to establish an efficient and low-cost delivery system and ensure the smooth implementation of e-commerce has become an urgent task for the development of e-commerce in china. The full text of the current Jingdong mall B2C model of e-commerce logistics status quo， the B2C electricity supplier enterprises how to choose the correct mode of logistics promotion were studied and discussed， given the corresponding countermeasures and suggestions. First of all， this article from the macro and micro two aspects of e-commerce enterprise logistics model selection factors and logistics mode choice. Secondly， the general situation of logistics distribution of Jingdong mall is analyzed， and the status quo of logistics distribution of Jingdong mall is analyzed， and the bottleneck of logistics distribution mode of Jingdong mall is further analyzed. Finally， put forward the development strategy of B2C e-commerce enterprise logistics， from the implementation of logistics strategic planning and management， the establishment of efficient logistics distribution system， research and application of modern logistics technology， the establishment of efficient logistics service team. Taking Jingdong mall as an example， this paper analyzes the present situation of the logistics and distribution of the Jingdong mall under the electricity supplier e