如何防止浙江省古镇旅游开发过度商业化对策探讨本科毕业论文.docVIP

PAGE 本科毕业论文 （20 届） 如何防止浙江省古镇旅游开发过度商业化对策探讨 所在学院 专业班级 旅游管理 学生姓名 指导教师 完成日期  如何防止浙江省古镇旅游开发过度商业化对策探讨 摘 要：旅游行业的蓬勃兴起，为现今紧张的生活节奏添加了放松的音符。以小桥流水人家为典型特征的中国江南古镇，在某种意义上可以说是江南的一个文化符号。但是，随着古镇旅游热潮的升温，浙江省所剩不多有江南韵味的古镇由于旅游开发无度，正在面临着再次被破坏的危险。市场经济上的缺陷日益显现，商业化氛围日益浓重，当一心向往的淳朴古镇变成身边随处可见的商业小道，千篇一律的吆喝声伴着大同小异的所谓特色向你推销，试问你的心情还能从中释放吗？古镇文化正被蒙上一层厚厚的商业气息，如何在经济发展和古镇保护直接找到一个平衡点，如何防止浙江古镇旅游开发过度商业化，是我们急需要解决的一个重大课题。 关键词：古镇;旅游开发;商业化;浙江省 Discussion on how to protect the ancient town of Zhejiang provice out of excessive commercialization Abstract: The vigorous development of Tourism industry added the intense pace of life feel relax. The people live nearby biridges and small rivers , as the typical features of the Chinese ancient town, in some sense can be said to be a symbol of culture in south of the Yangtze river. However, as the ancient town tourism become more and more hot, Some of the ancient town of Zhejiang province because of unreasonable set up,is facing the risk of destroying again. The weakness of market economy is obviousely, commercial atmosphere is thick, when the honest town you longing for turns commercial road around everywhere , follow the same pattern shouting with a similar alleged characteristic sell goods to you, can you feel comfortable? The ancient town of culture is being covered by a thick business atmosphere, how the economic development and protection of ancient towns directly to find a balance point, how to prevent the Zhejiang ancient town tourism development and excessive commercialization, we urgently need to solve this major issue. Key words:Ancient town ;tourism development; commercialization; Zhejiang Province 目 录 一、引言………………………………………………………………………………………1 二、浙江古镇旅游的开发现状………………………………………………………………1 三、浙江古镇旅游开发过度商业化问题及其产生的原因…………………………………1 （一）浙江古镇旅游开发过度商业化问题………………………………………………2 （二）浙江古镇旅游开发过度商业化产生的原因………………………………………2 四、防止古镇开发过度商业化的有效对策…………………………………………………2 （一）政府方面……………………………………………………………………………2 （二）开发商方面…………………………………………………………………………3 （三）游客公众方面……………………………………………………………