创维集团网络营销应用研究本科毕业论文.docVIP

本科毕业论文 （20 届） 创维集团网络营销应用研究 所在学院 专业班级 市场营销 学生姓名 指导教师 完成日期  创维集团网络营销应用研究 摘 要：网络营销产生于20世纪90年代，发展于20世纪末至今。国内外对网络营销的研究无论是在理论上还是在实践上都取得了很大的进展。网络营销是在网络高速发展的基础上产生的，并逐渐被广大消费者和生产厂家所接受。在全球化不断加强、全球竞争压力不断加剧的今天，网络营销越来越受到国内外营销界的重视。借鉴国外的经验以及结合现在的发展现状，我国对网络营销研究也取得了很大的进步。 我国家电企业网络营销的应用也做到了与世界接轨。中国彩电企业的主力军创维于2008年奥运会的前夕就已经开始了对网络营销工作的开展。创维通过举办《网络论坛联谊会》，以加强创维集团与互联网媒体的互动，通过互联网媒体巨大的传播力和广泛的覆盖面，增强创维在网络营销市场上的实力。当前国内家电市场的竞争已趋于白热化，竞争十分激烈，在这种情况下，创维开拓网络营销的层面，为产品的销售与宣传搭建了一个很好的平台。 关键词:网络营销；理论研究；全球化竞争；网民数量；网络媒体 The Research about Skyworth Group Marketing -application Abstract: Network marketing to generate nineteen ninties, development and since the end of the twentieth Century, both at home and abroad for the network marketing research either in theory or in practice have made great progress. Network marketing is the network inform the development of post generated, and gradually by the vast number of consumers and manufacturers to accept. In globalization is strengthened ceaselessly, the global competition of ceaseless aggravate today, network marketing is more and more attention by domestic and foreign marketing. The experience of other countries for reference and combining China s development present situation, our country for network marketing research has made great progress. Enterprise of our country home appliance is the application of marketing of the network is done with the world. Chinese color TV enterprises are the main force of Skyworth in 2008Olympic Games eve had begun to network marketing work. SKYWORTH organised through the Internet Forum fraternity, the Skyworth Group and Internet media interaction, hope that through the Internet media huge transmission power and broad coverage, enhanced Skyworth in network marketing market on the strength of. The current domestic household appliance market competition has become white-hot, competition is very intense, in this case, Skyworth development network marketing level, for the product sales and promotions to build a good