一汽大众奥迪经销商2012年商务计划(商务政策)中英文版 .docxVIP

一汽大众奥迪经销商2012年商务计划(商务政策)中英文版 FAW-VW AUDI AUTHORIZED DEALER/AUTHORIZED SINGLE SERVICE DEALER Business Plan 2012 22012-9-10 2 2012-9-10 目录/ Catalog 1、前言/ Foreword Page 3 2、术语 / Terminology Page 4 3、经销商基本情况/Dealer Basic Situation Page 6 4、市场情况/Market Overview Page 7 5、新车采购及AAK计划/ STD/AAK Plan Page 11 6、奥迪品荐二手车商务计划/ ARRUC Plan Page 16 7、 汽车金融商务计划/ Auto Financial Business Plan Page 17 8、试乘试驾车、服务替换车计划/ Demo Cars, service Page 21 replacement vehicle plan 9、 PDI/库存车管理PDI/Storage vehicle management Page 23 10、备件计划/ Spare parts Overview Page 24 11、经销商质量目标/ Dealer Quality Target Page 25 12、市场营销计划/Marketing Plan Page 26 13、公关计划/PR Plan Page 27 14、服务计划/Service Plan Page 29 15、经销商人员计划 /Dealer Staff Plan Page 31 16、培训计划/Training Plan Page 37 17、财务计划 /Financial Plan Page 54 18、投资计划/Investment Plan Page 55 前言/Foreword 《2012年商务计划》是一汽－大众奥迪事业部与奥迪特许经销商共同签署的正式年度商务合同。在本合同中，对奥迪特许经销商（特许服务商）本年度在市场营销、销售计划 Business Plan 2012 is the official annual marketing contract jointly subscribed between FAW-VW Audi Sales Division and Audi authorized dealer. （ Business Plan 2012 is the official annual marketing contract jointly subscribed between FAW-VW Audi Sales Division and Audi authorized dealer. （inl. authorized single service dealer） it has been detailed stipulated in respect of Audi dealers market activities, sales plan, service and spare parts plan, dealer quality, staff and training, and new investment plan. Dealer should strictly comply with all the provisions of this business plan. FAW-VW Audi Sales Division will carry out overall check on dealer according to the business plan. Dealer who fails to fulfill the business plan will be penalized accordingly as per the marketing policy and other relevant management Agreement“ Audi Authorized Dealer Quit Management Regulation.3 2012-9-10 Agreement“ Audi Authorized Dealer Quit Management Regulation. 3 2012-9-10 9-10 PAGE 4 2012-9-10 术语 /Terminology 责任区域（PMA）：指特许经销商可进行经营活动的区域 一级责任区域：奥迪销售事业部依据六大区域省份（直辖市、自治区）自然地理边界，划定六大区域的责任区域 约束性指标指各特许经销商与奥迪销售事业部之间合