消费者行为的全球趋同研究.pdfVIP

毕业论文范文模板 消费者行为的全球趋同研究 Comment [l1]: 十分抱歉，这篇文献 global convergence 和global divergence 是别的中文论文的引用中找到的，因 为数据有限，也实在找不到。烦请您 Part 1Theoretical Foundations 自己在国外的数据库中搜索下。 Clements,Kenneth W. and Dongling Chen.Fundamental similarities in consumer behavior.Applied Economics,Vol.28,no.6,1996. They analyzed different consumer behavior patterns from different countries by studying a widerange of goods data within time sequence. They did a comparative study with the consumer price index number, finding that consumer behavior in different countries began to appeara number of similarities. For, example, Japanese, who traditionallyfavor fish, had started to accept and love to eat beef, while thefish consumption of those countries who always ate pork had been also rising.Analogously, the rice consumption in Western countries was keeping rising, while theamount of barleyconsumed in Eastern countries were falling. Traditionally, what drink was loved in southern Europe was liquor, which has been gradually replaced by beer, whilethe liquor Nordic drinker was keeping in a steady rise.During the 45 years’ time between1950 and 1995, the proportion of beer consumption of Nordic to southern European dropped from a maximum of 9 times to 2.2 times which was the lowest, while the liquor ratio of drinkers in Southern Europe in the amount of Nordic consumer dropped from 11.7 times in 1950 to 1.8 times in 1995.To