老龄化背景下杭州老龄人群复合需求的细分研究.pdfVIP

毕业论文范文模板 老龄化背景下杭州老龄人群复合需求的细分研究 摘要：中国人口老龄化是社会经济发展的必然结果，是世界人口发展的普遍趋 势。在杭州老龄化背景下老年人口数量的增加和各种结构的变化必将给厂商带 来许多商业机会。这种商机既包括因人口老龄化所体现的老年人口增加而引起 的某些新市场的形成和原有市场拓宽等的直接机会，也包括因人口老龄化而导 致的有老年人家庭的需求结构、消费结构、投资结构等变化所引起的其他市场 变化的间接机会。本文通过分析老龄化背景下老年人的需求现状以及和企业相 关产品之间的衔接问题等，探析老年产品和服务，以及政府相关政策制度的改 进和完善。 关键词：老龄化 老龄人群 复合需求 1 毕业论文范文模板 A Literature Review about the older people of composite demand subdivision under the background of the Hangzhou aging population Abstract: Chinas aging population is the inevitable result of the development of social and economic. And this is the general trend of the worlds population. The increase in the number of elderly population and changes under the background of Hangzhou-aging in the structure brings many business opportunities for manufacturers. These opportunities include the direct of new markets and the indirect of the changes of family structure, consumption structure, and investment structure, which caused by the increase of the aging populations. This paper analyzed the current needs situation of elderly people under the background of aging persons and the problem of the relation between the enterprise’s products, etc. This paper analyzed the products and services which provided to the elderly people, and the improvement of the relevant government policies and systems. Key Words: Aging; The aging population; Composite demand 2 毕业论文范文模板 目录 一、引言4 （一）研究背景与意义4 （二）研究思路与框架4 二、文献综述5 （一） 老龄化趋势下老年人需求细分的几种观点 5 1、我国老龄化状况及特点5 2 、我国学者对我国老年人需求的研究6 （二）老龄产业现状研究6 1、我国老龄产业发展存在问题6 2 、我国老年人