客户关系管理咨询步骤CRM(英文版).pptx

;This document was created for the exclusive use of our clients. It is not complete unless supported by the underlying detailed analyses and oral presentation. It must not be passed on to third parties except with the explicit prior consent of Roland Berger Partners.;A. Introduction;The importance of an integrated Customer Care approach receives increasing awareness at top management level all over the world;In the future, a companys value will increasingly depend on the value of its customer base;The value of the customer base is determined by the key factors individual customer value and