OEM生产模式在家电业中的应用与探讨.pdfVIP

OEM 生产模式在家电业中的应用与探讨 内容 摘 要 随着中国加入WTO 以及全球化进程的进一步加剧，中国家电业 中做OEM 的企业也越来越多。在做OEM 的过程中，中国的家电业面 临着巨大的挑战，同时也带来了机遇，选择适合企业自身的代加工 模式，发挥OEM 的优点，并改进其缺陷，才能使OEM 真正成为中国 家电业成功走向世界的跳板。文章通过对OEM 的含义、运作方式及 其利弊等的探讨，结合我国家电企业的发展状况，分析了实施OEM 的可行性和具体的应用方法，最后通过对OEM 局限性的讨论提出了 其新的发展方向。 关键词：家电业、OEM、ODM、OBM I THE APPLICATION AND DISCUSSION OF OEM PRODUCTION MODEL IN HOUSEHOLD APPLIANCE INDUSTRY ABSTRACT With Chinas accession to WTO and the process of globalization become further aggravated, the companies where OEM have adopted are becoming more and more in Chinas household appliance industry . In the process of doing OEM, the appliance industry of China will face enormous challenges, but it has also brought opportunities, so choosing a suitable production patterns for themselves is very important. The companies should maximize the OEM’s function, and improve its shortage, so that OEM will real become a springboard to the world which makes Chinas household appliance industry successfully. The article has discussed the meaning of OEM and its mode of operate, it has also analyzed the advantages and disadvantages of OEM, and combined the condition of Chinas household appliance enterprises’ development, than the article has analyzed the possibility of OEM’s implementation and the concrete of application methods. At last, it has presented the new direction of OEM by discussing the limitations of OEM. KEYWORDS: Household appliance industry, OEM, ODM, OBM 正文目录 II 第一章 引言 1 第一节 选题意义1 一、 OEM在我国的发展情况 1 二、 OEM对家电企业发展的影响 3 第二节 OEM的研究现状 3 第二章 OE