电子商务--管理新视角 E-Commerce Strategy and Global EC .pdf

Chapter 14 E-Commerce Strategy and Global EC Learning Objectives 1. Describe the strategic planning process. 2. Describe the purpose and content of a business plan. 3. Understand how e-commerce impacts the strategic planning process. 4. Understand how EC applications are formulated, justified, and prioritized. Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 5. Describe strategy implementation and assessment, including the use of metrics. 6. Evaluate the issues involved in global EC. 7. Analyze the impact of EC on small and medium- sized businesses. Electronic Commerce Prentice Hall © 2006 3 Organizational Strategy: Concepts and Overview strategy A broad-based formula for how a business is going to compete, what its goals should be, and what plans and policies will be needed to carry out those goals Electronic Commerce Prentice Hall © 2006 4 Organizational Strategy: Concepts and Overview e-commerce strategy (e-strategy) The formulation and execution of a vision of how a new or existing company intends to do business electronically Electronic Commerce Prentice Hall © 2006 5 Exhibit 14.1 How the Internet Influences Industry Structure Electronic Commerce Prentice Hall © 2006 6 Organizational Strategy: Concepts and Overview • The Strategic Planning Process – Strategy initiation – Strategy formulation – Strategy implementation – Strategy assessment Electronic Commerce Prentice Hall © 2006 7 Exhibit 14.2 The Strategic Planning Process Electronic Commerce Prentice Hall © 2006 8 Organ