巴西O2O行业白皮书.pdfVIP

Brazil O2O Insight Report – 2015 What is O2O? O2O Definition Alex Rampell, Co-founder of TrialPay, coined the term O2O in 2010, which refers to the business model that leverages online channels to acquire offline services products, or VICE VERSA. . . . How Does O2O Fit Into Brazil’s Reality? Population Factor A growing young population demands more quality services. Brazil’s mainstream workforce is much younger: Brasil 41% vs. China 33% in the Y+Z Generation. Brazilian population will keep growing up to 225MM, until 2040. Fonte: Population Pyramid Technical Competitiveness O2O is a smart way to pursue service and user experience perfection, 1% instead of pure Brazil invests +-1% of its GDP in its current technological revolution. RD, compared to +-2.8% in the US