C2C平台带来的道德绑架问题——以“网络职业差评师”为中心.docVIP

C2C平台带来的道德绑架问题——以“网络职业差评师”为中心 摘要： 在 C2C 网络交易中，买家通过信用评价自由的分享购物体验和心得，同时传播卖家的口碑。因此，买家一般会依赖于卖家的信用评价对同种类商品的卖家进行选择。可见，信用评价记录在网络交易中起着至关重要的作用，能够形成一种可行的机制使网络交易经营者的行为规范化。随着 C2C 在线购物的迅速发展，信用评价体系存在的很多问题也浮出水面，比如恶意差评行为，虚假的信用评价行为等不正当竞争行为。通过信用评价系统能够简便地实施不正当竞争并带来非常严重的后果，同时实施的道德绑架不需要太大代价就能轻易地损害竞争者的信用等级使其在网络交易平台中难以生存，甚至破坏网络交易正常的竞争秩序。笔者认为，必须先肯定利用信用评价系统进行恶意差评及虚假评价等一系列道德绑架的问题都属于不正当竞争行为，即便不通过立法来予以确定，在司法实践中也应将其作为不正当竞争行为进行规制。同时必须警觉到在网络交易中的商业诋毁行为和虚假宣传行为等道德绑架的现象。为维护 C2C 平台的正常竞争秩序，对恶意差评及虚假信用评价行为的法律责任进行严格的规定是至关重要的。因此，笔者选择了C2C平台带来的道德绑架问题——以“网络职业差评师”为中心这一问题作为研究对象。 关键词：网络交易；信用评价；道德绑架 Abstract： In the C2C network transactions, the buyer through the credit evaluation of freedom to share shopping experience and experience, at the same time, the sellers reputation spread. Therefore, the seller credit evaluation buyers generally depends on the seller of the same kind of goods to choose. Therefore, the credit evaluation records of transactions in the network plays an important role, can form a viable mechanism to conduct online transactions of business operators. With the development of C2C online shopping, there are many problems in the credit evaluation system also surfaced, such as malicious bad review, false credit evaluation act and other acts of unfair competition. Through the credit evaluation system can easily implement the unfair competition and lead to very serious consequences, at the same time the implementation of moral kidnapping does not need too much cost can easily damage the competitors credit rating to make it difficult to survive in the Internet trading platform in the network transactions, or even destroy the normal competition order. The author thinks, must certainly malicious bad review and false evaluation and a series of moral kidnapping by credit evaluation system problems are acts of unfair competition, even to be determined not by legislation, in the judicial practice should be as unfair competition behavior regulation. At the same time must be alert to the commercial slander