深圳市手足情文化艺术有限公司网络营销方案.docVIP

西安欧亚学院本科毕业设计（论文） 深圳市手足情文化艺术有限公司网络营销方案 摘要 随着互联网技术的不断发展，传统实体店运营遇到了许多问题。许多商家为了应对日益激烈的市场竞争，将销售从传统的线下发展到了网络上。许多企业希望在电子商务平台上可以占据一席之地，让更多的人了解到自己的产品，更好的宣传自己的品牌。 儿童手工制造产业属于新兴的朝阳产业之一，有非常好的消费市场和发展前景，而手足情文化艺术有限公司作为在这一行业发展多年的企业，有着庞大的用户基础和品牌效应。近几年，手足情公司积极发展线上电子商务，进驻阿里巴巴，淘宝，天猫商城，开发微信商城业务，线上线下均处于稳步增长中。但是，公司在实际的网络平台运营中存在一些问题，本论文主要是通过对深圳市手足情文化艺术有限公司相关运营情况的分析，并结合实际运营中存在的问题，积极寻找最佳的解决措施，以期得出一套比较完善的网络营销方案。 关键词：儿童手工；网络营销；阿里巴巴  ABSTRACT With the continuous development of Internet technology, the traditional entity shop operation encountered many problems. Many businesses in order to cope with the increasingly fierce market competition, the sales from the traditional line to the development of the network. Many enterprises hope on platform of electronic business affairs can occupy a space for one person, make more people aware of their products, to better promote their own brand. Childrens hand manufacturing industry belongs to one of the emerging sunrise industry, consumption market and the development prospects are very good, but the brotherhood culture art limited company as the development for many years in this industry enterprises, has a huge user base and brand effect. In recent years, the company actively develop brotherhood online e-commerce, in Alibaba, Taobao, Tmall mall, development WeChat mall business, the line was in a steady growth. However, there are some problems in the operation of actual network platform, this paper mainly through the analysis of Shenzhen Shouzuqing culture art limited company related operating conditions, combining with the existing problems in the actual operation, and actively looking for the best solutions, in order to have a more perfect network marketing plan. Keywords: Childrens hand; network marketing; Alibaba 目 录 TOC \o 1-3 \h \u 27853 1 深圳市手足情文化艺术有限公司产品运营现状 1 20252 1.1简介 1 4847 1.2主营产品介绍 1 27240 1.3实体店销售的瓶颈 2 4498 1.4产品销售现状及存在的问题 2 4094 2潜在竞争对手分析及解决方案 3 750 2.1行业分析 3 16821 2.2竞争对手及产品分析 3 22539 2.3解决方案 4 4285 3深圳市手足情文化艺术有限公司