我国房地产中介市场消费者行为研究.pdfVIP

：房地产中介，消费者，决策行为关键词 以便企业有针对性的制定不同的营销方案。 场消费者行为研究可以使企业知道消费者需要什么样的中介服务， 房地产中介市,顾客满意是企业获得利润的源泉 。为的主要影响因素 式做出基本的解释，并初步分析了对房地产中介服务市场消费者行 究对象，拟探究我国房地产中介行业发展情况，对其消费者行为模 产企业和消费者自身的原因。本文以房地产中介市场消费者作为研 展过程中也产生出许多问题，既有宏观调控方面的原因，又有房地 交易中扮演着越来越重要的角色。与此同时，房地产中介行业在发 随着我国房地产市场机制的建立与完善，房地产中介在房地产 要 摘 常熟房价走势/community/communitylist.aspx ABSTRACT ABSTRACT AABBSSTTRRAACCTT With Chinas real estate market mechanism establishment and the consummation, the real estate agent in real estate transactions are playing an increasingly important role.Meanwhile, real estate agency industry in the process of development and produce many problems, both macroeconomic factors, and real estate enterprises and consumers own reasons.Based on real estate intermediary market consumers as the research object, tries to probe into Chinas real estate agency industry development of its consumer behavior patterns make basic explained, and preliminarily analyzed on real estate intermediary service market, the main influencing factors of consumers behavior.Customer satisfaction is the source of enterprise profit, the real estate intermediary market of consumer behavior research can make the enterprise that consumers need what kind of intermediary service, so that enterprises targeted for differentmarketingplan. Keywords Keywords KKeeyywwoorrddss：Real estateagents,consumers, thedecision-makingbehavior 常熟房价走势/community/communitylist.aspx 常熟房价走势/community/communitylist.aspx 目 录 1 问题的提出5 2 研究意义5 3 文献回顾5 3.1 从经济学角度研究住宅市场消费者行为5 3.2 从营销学角度研究消费者行为6 4 我国房地产中介服务市场6 4.1 我国房地产中介公司主营服务项目6 4.2 我国房地产中介行业发展状况7 5 房地产中介市场消费者行为分析7