鼓励支持者和影响者以拥护您的在线酒店品牌（英文版）.pdfVIP

Driving Brand Advocacy at Your Hotel GUIDE Managing Guest Satisfaction Surveys: Best Practices Index Introduction 3 The Power of Earned Content 6 Defining Advocates Influencers 10 Finding, Qualifying Mobilizing Advocates Influencers 15 Expert Tips from Library Hotel Collection 25 Unlocking Advocacy with ReviewPro 35 About Us 39 Managing Guest Satisfaction Surveys: Best Practices Introduction Managing Guest Satisfaction Surveys: Best Practices Introduction At a time when digital marketing is more expensive than Next, a renowned hotel marketing executive will share her ever for hotels, advocates and influencers represent a tips and recommendations for working with advocates and cost-effective and powerful way to spread the word about influencers. your hotel, hotel group or brand. Last, we’ll look at ways to unlock advocacy using In this guide we’ll show you how to identify, mobilize and ReviewPro. encourage advocates and influencers and use them to amplify your reach and achieve your objectives in digital marketing. We’ll start by explaining why “earned” or user-generated content is so powerful, then we’ll discuss the key differences between advocates and influencers. We’ll also share influencer campaign ideas and some of the tools and resources available to assist with finding, qualifying and mobilizing influencers. 4 Managing Guest Satisfaction Surveys: Best Practices How Active Is Your Hotel? In the recent