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（TOC约束理论）W 优品.docVIP

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（TOC约束理论）W 优品.doc

    （TOC约束理论）W Whatmakesyourstockpricegoupanddown KevinP.CoyneandJonathanW.Witter TheMcKinseyQuarterly,2002Number2 CEOsalwayswanttoknowhowthemarketwillreacttonewstrategiesandothermajordecisions.Willapany’sshareholdersagreewithaparticularmove,orwilltheyfailtounderstandthemotivesbehinditandpunishthestockaccordingly?Andwhatcanmanagementdotoimprovetheoute? Tryingtopredictstockpricemovementsisnecessary,ofcourse.Afterall,whenstockpricesfall,thecostofborrowingandofissuingnewequitycanrise,andfallingstockpricescanbothundercuttheconfidenceofemployeesandcustomersandhandicapmergers.Unfortunately,however,

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