商业模式创新对永辉超市财务绩效的影响研究.pdfVIP

哈尔滨商业大学硕士学位论文 摘要 随着我国互联网的飞速发展，网络购物带给人们的便利促使了网络零售业的 迅速成长，但与此同时，本就陷入低迷状态的传统零售市场，由于网络零售的冲 击其经营情况变得更加不容乐观。这种情况使许多传统零售企业开始找寻新的商 业模式。而永辉超市作为零售行业的佼佼者，又是新零售模式转型的先行者，分 析其商业模式创新的优劣势，及如何作用于其财务绩效并给出相应的建议，以期 在丰富商业模式创新的相关理论同时又能为其他企业的商业模式创新提供借鉴 意义。 本文以财务角度为切入点，选取永辉超市作为案例进行研究。将现有的文献 资源进行相应的整合归纳，结合自身的体会与理解，对商业模式的基本概念进行 了定义，同时以财务指标以及财务绩效作为全文的观察视角后确定了商业模式结 构的框架，总结出企业的商业创新模式会从盈利导向、资产配置、资本获取和现 金流创造这四个研究维度对永辉超市的财务绩效带来确切的影响。通过对近五年 来财务数据的分析，对比永辉超市商业模式创新前后的财务绩效，来说明不同商 业模式对财务绩效的影响，分析产生影响的原因并给出相应的改进意见。 关键词：商业模式,财务指标,财务绩效 IV 哈尔滨商业大学硕士学位论文 Abstract With the rapid development of Internet in China, the convenience brought by online shopping has promoted the rapid growth of online retail industry, but at the same time, the traditional retail market, which is in a depressed state, has become more and more unsatisfactory due to the impact of online retail. This situation makes many traditional retail enterprises start to look for new business models. Yonghui supermarket, as the leader of the retail industry and the forerunner of the new retail model transformation, analyzes the advantages and disadvantages of its business model innovation and how it affects its financial performance and gives corresponding suggestions, in order to enrich the relevant theories of business model innovation and provide reference for other enterprises business model innovation. In this paper, from the financial point of view, Yonghui supermarket is selected as a case study. This paper defines the basic concept of business model by integrating and summarizing the existing literature resources, combining with my own experience and understanding. At the same time, it determines the framework of bus