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营销策略 世纪文化广场商业项目营销
策略报告 定稿
“贵阳·世纪文化广场”项目
【营销策略报告】
目 录
第一部 营销准备····························································【01】
工作范畴·····························································【02】
主题提炼·····························································【07】
形象塑造·····························································【09】
品牌策略·····························································【11】
资源整合·····························································【13】
卖点梳理·····························································【14】
第二部 营销策略······································································ 【17】
营销计划·····························································【18】
营销内容·····························································【22】
营销模块·····························································【27】
营销创新·····························································【30】
第三部 推广策略······································································ 【37】
推广计划·····························································【38】
推广准备·····························································【44】
推广策略·····························································【46】
媒介策略·····························································【52】
炒作构想·····························································【55】
费用预算·····························································【57】
第四部 价格策略······································································ 【58】
定价分析·····························································【59】
定价策略·············································
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