HolidayInn营销战略分析.pptxVIP

;Agenda;Intercontinental Hotel Group;History; ; ;History;History; Services; Guests’ feedback; Market shares; Google Trends; Current Problem ;Factor; ; ; ; ; ;Targeting - Demographic ;; STP ;Targeting - Geographic ; STP ;;; ; ;;Source: Foresight, Visitbritain (2013);Chinese Consumers’ Behavior ;Advertising;Corporate Responsibility;Customer Perspective - Timely: Customer communications - Annually: Market research - Long-term: Customer loyalty;Implementation Control;Appendix 1 – Market Share of hotels;Appendix 2 - Targeting Demographic ;Source: Hotel Market Reports, Key Note (2013