国际市场营销第一章.pptxVIP

Chapter oneInternational Marketing Fundamentals ;1.1 The Concepts of Marketing;1.1 The Concepts of Marketing;1.1.1 Marketing;1.1.1 Marketing;1.1.1 Marketing;1.1.2 Marketing Philosophy;1.1.2 Marketing Philosophy;1.1.3 The Development of Marketing Mix;1.1.3 The Development of Marketing Mix;Introduction ;IntroductionText book ; Reference book / Website;IntroductionText book ; Reference book / Website;IntroductionText book ; Reference book / Website;课程介绍;1.2 The Concept of International Marketing;1.2 The Concept of International Marketing;1.2 The Concept of International Marketing;1.2.1 Multi-national Corporations P3,P12;1.2.1 Multi-national Corporations;1.2.1 Multi-national Corporations;1.2.2 Globalization;1.2.2 Globalization;1.2.2 Globalization;1.2.3 Emerging Market;1.2.4 International Marketing Process;1.2.4 International Marketing Process(P19);1.2.4 International Marketing Process;1.2.5 International marketing and domestic marketing.;1.2.5 International marketing and domestic marketing.;1.2.6 International Marketing and Global Marketing;1.2.7 International Marketing and International Trade;1.2.7 International Marketing and International Trade;1.2.7 International Marketing and International Trade;1.2.7 International Marketing and International Trade;1.2.7 International Marketing and International Trade;What International Marketing is ?;What International Marketing is ?;企业经营观念的演变;企业经营观念的演变;企业经营观念的演变;企业经营观念的演变;企业经营观念的演变;Case study;The step of International marketing development;Case study;Case study;Case study;国际营销的演进(表现形态) ;Case study;Case study;Case study;链接：海尔发展阶段对比;See You Next time!;1、有时候读书是一种巧妙地避开思考的方法。6月-206月-20Saturday, June 27, 2020 2、阅读一切好书如同和过去最杰出的人谈话。18:21:3318:21:3318:216/27/2020 6:21:33 PM 3、越是没有本领的就越加自命不凡。6月-2018:21:3318:21Jun-2027-Jun-20 4、越是无能的人，越喜欢挑剔别人的错儿。18:21:3318:21:3318:21Saturday, June 27, 2020 5、知人者智，自知者明。胜人者有力，自胜者强。6月-206月-2018:21:3318:21:33June 27, 2020 6、意志坚强的人能把世界放在手中像泥块一样任意揉捏。27 六月 20206:21:33 下午18:21:336月-20 7、最具挑战性的挑战莫过于提升自我