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To Spendorto Save?Trick Question
It’syourfault.Partofitis,anyway.You,theAmericanconsumer,
spenttoomuchmoney.Youboughttoomuchhouse,tookontoo
muchdebtandgenerallylivedbeyondyourmeans.Your
free-spendingwayshelpedcausetheworstfinancialcrisissincethe
GreatDepression.
Andnowyou’regoingtohavetodoyourparttoendthecrisis.How?
Byspending.Enoughalreadywiththesavingthatmanyofyou
havesuddenlybegundoing.Thisverymoment,Congressand
PresidentObamaarepreparingtosendyouataxrebate,toinspire
youtostimulatetheeconomy.Sogooutandstimulate.Spendasif
thefutureofyourcountrydependedonit.
JohnMaynardKeynes,thegreat20th-centuryeconomist,would
haveappreciatedtheapparentabsurdityinthesemixedmessages.
Hecoinedaphrase,“theparadoxofthrift,”topointoutthatwhat
wasrationalforanindividualduringhardtimes—savingmoney—
couldberuinousforanentireeconomy.Eventually,manyofthe
saversmayendupoutofworkbecauseeveryoneelseissaving,too.
It’senoughtomakeyouwonderwhatexactlyyou’resupposedto
do.AthisnewsconferenceonMondaynight,Mr.Obamawas
askeddirectlywhetherpeopleshouldspendorsavetheirrebate
checks.Heduckedthequestion.
Fortunately,though,ithasananswer.Thereareafewwaystohelp
bothyourownfinancesandthecountry’s.
Thefirstinvolvesfiguringouthowtospendmoneynowtosave
moneylater—whichcanlifttheeconomytodayandhelp
individualhouseholdscopewiththeirbatteredfinancesinthelong
run.ThesecondinvolvesrealizingthatKeynes’sparadoxisn’t
ironclad.Inafinancialcrisis,whenbanksmayneedcapitalas
muchasretailersorrestaurantsneedbusiness,manypeoplecan
savewithoutguilt.
Whatfollowsisaguidetospendingandsaving,bothsensiblyand
patriotically.
Besidesdevelopingthemostfamousprescriptionforcuring
downturns,Keynescanalsobeconsideredthegodfatherof
behavioraleconomics,asthecolumnistDavidIgnatiusrecently
wrote.Whileothereconomistsobsessedoverstatisticalmodels
thattreatedpeopleashyperrationalautomatons,Keyneswrote
about“animalspirits.”Hehelpedexplainhowpsychologyshaped
economics.
Psychology-tingedeconomics—thatis,behavi
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