“品味·乡愁”系列视觉形象设计研究 ——以四川省武胜县为例.pdfVIP

重庆大学硕士学位论文 中文摘要 摘 要 中华民族的乡村文化产生于这片有着五千年历史的土地，它有着独特的魅力， 是新时代乡村振兴的灵魂与源泉。 “品味 乡愁”系列视觉形象设计研究是一项理论学习与应用实践相结合的创· 新性实践过程，在系统工程方法论的指导和运用下，该课题主要以乡村文化相关 理论作为基础、以“品味乡愁”作为主题、以四川省武胜县为例、在国家 “精准 扶贫”的指导思想下，运用田野考察法、创造性转换及系统性展示等研究方法， 对四川省武胜县的 “吃、住、游”内容进行系统性调研和整理，并紧密结合视觉 传达设计专业的相关要求，对研究对象及相关内容进行设计艺术创作。在诠释 “品 味乡愁”这一主题的同时，响应了国家 “记得住乡愁”的发展方向，丰富相关研 究成果，探索乡村文化在视觉传达专业领域更多的可能性，为精准扶贫项目在四 川省武胜县的推进提供新的思考方向。 关键词：品味乡愁；视觉形象设计；四川武胜 I 重庆大学硕士学位论文 英文摘要 Abstract Rural Culture of Chinese nation generates on the land that has 5000 years of history, possessing characteristic enchantment, which is soul and fountainhead of rural revitalization for anew era. Taste Nostalgia catalogue that is a branch of designing research on visual image, the innovative systems engineering focuses on the combination of theoretical study and application practice. Based on rural culture and related theory as foundation, Taste Nostalgia as the theme, as well as Wusheng county Sichuan province qua example, under the national guiding ideology of targeted poverty alleviation, the project applies research techniques, such as field trip, creative conversion, systematic demonstration. By means of these ways, it deliberates on and organizes the three themes on Eating, Living and Travel systemically of Wusheng county Sichuan province.Artistic creations are actualized with study projects and their contents. Simultaneously,the items shall be closelyrelatedtotherequirementsofvisualcommunication design. Except for giving expression to Taste Nostalgia, the project also responds the development direction of memorizing Nostalgia in our country and enriches the results of pertinent research. On the other hand, with exploring more v