（物流管理）物流专业英语中英文.pdf

（物流管理）物流专业英语 中英文 Chapter 1 Logistics and competitive strategy  Highlightstheprinciplesofcompetitivestrategyandthepursuitofdifferentiatio nthroughthedevelopmentofproductivityandvalueadvantage.  强调竞争策略的原则，说明应通过发展生产力和价值优势来追求产品差异化。 The definition of Logistics management （物流管理定义）  Logisticsistheprocessofstrategicallymanagingtheprocurement,movementandsto rageofmaterials,partsandfinishedinventory(andtherelatedinformationflows)t hroughtheorganizationanditsmarketingchannelsinsuchawaythatcurrentandfutur eprofitabilityaremaximizedthroughthecost-effectivefulfillmentoforders. 物流是壹个过程，它对企业及其所有营销渠道，从战略的角度管理原材料、零部件 和最终库存品（包括关联信息流）的采购、流通和存储，以低成本完成订单，从而实现 当前和未来的收益最大化 2.Competitiveadvantage What’s the basic successful factors in the marketplace? （成功三要素）  itisthe“ThreeC’S”:  TheCompany  It’sCustomers  It’sCompetitors What’s the source of competitive advantage? （竞争优势） Thesourceofcompetitiveadvantageisfoundfirstlyintheabilityoftheorganizationtodif ferentiateitself,intheeyesofthecustomers,fromitscompetitionandsecondlybyoperati ngatalowercostandhenceatgreaterprofit. 竞争优势首先源于企业标新立异的能力，企业只有自身和众不同，才能于客户眼中脱颖而出； 其次，竞争优势源于比竞争对手更低的运营成本及因此获得的高利润。 Two vectors of competitive advantage （俩大优势）  1.Productivityadvantage Inmanyindustriestherewilltypicallybeonecompetitorwhowillbethelowcostproducerand,t hatcompetitorwillhavethegreatestsalesvolumeinthesector. 任何行业中均有制造成本低廉的竞争者，这些竞争者通常也于该领域有着最大销量。 当提到成本优势时就会提到 “规模 2Valueadvantage  Anaxiom: Customersdon’tbuyproducts,theybuybenefits.消费者不是购买产品，而是购买利益。  Itmeans: Theproductispurchasednotforitselfbutforthepromiseofwhatitwill‘deliver’.产品被 购买不是因为产品本身，而是因为它所提供的利益 By tradition viewpoint, how to gain coat reduction? （降低成本） Traditionally,ithasbeensuggestedthatthemainroutetocostreductionwasbygainingg reatersalesvolume