欧洲泳装装市场剖析.pptVIP

Introduction to the swimwear Market 永衣市场的介绍 Alexandra Suhner  Agenda日程 1. Swimwear Market泳衣市场 2. The Consumer消费者 3. Key Brands主要品牌 4. Bestsellers热卖品 5. Marketing and Promotion营销与推广 6. Trends趋势 Research: just style and mintel  Please note that the images and facts in this lecture are copyright protected and cannot be used for any commercial purposes or distribution 请注意:此次讲座所含图片和文字均受版 权保护,不可用作任何商业目的和转发  The Swimwear Market 泳衣市场 Retail market in 2008 208年零售市场 Just-style estimates the retail market for swimwear and beachwear in 2008 is worth US$13. 15bn-a 2 1% rise on the markets value of us$1288bn in 2006 just- style估计2008年泳衣与沙滩装的零售市场总额达到 131.5亿美元,较之2006年的128.8亿增长2.1% Within this, women s swimwear represents 70% of the world total value, followed by men s swimwear(17%), girls swimwear(10%), and boys swimwear(4%) 女式泳衣占70%,接下来是男式泳衣(17%),女孩泳衣 (10%),男孩泳衣(4%)  The Swimwear Market 泳衣市场 Overall, just-style estimates that the average world retail price for swimwear and beachwear 2008isUS$1243.{up from$1235in2006) just- style估计2008年泳 衣与沙滩衣全球平均零售 价格为12.43美元。(2006 年为12.35美元)  The Swimwear Market 泳衣市场 Why the slow growth? ·为什么增速缓慢? the current uncertain economic situation ·现今不确定的经济形势 long-term population stagnation ·人口增长长期滞后 the shift in branded manufacturing to lower-cost countries 品牌生产转移至低成本国家 Marks Spencer  The Swimwear Market 泳衣市场 The future market 未来市场 Following the Beijing Olympics last year, the next major event for swimwear will be the london Olympics in 2012. 继北京奥运会后,下一个对于泳衣销 售来说最大的盛事就是2012伦敦奥运 会 Unit sales for 2012 will be 1.09 9m pieces, a growth of 41m units from 2008. 2012年销量将达到10.99亿,比208 年增加4100万件  The Swimwear Market 泳衣市场 Branding diversity 品牌多样化 In the developed world brands account for between 60% and 70% of the value of the market 在发达国家,品牌占有率 达到60-70%