工商管理论文：迅雷看看盈利模式问题研究.docxVIP

工商管理论文：迅雷看看盈利模式问题研究 Chapter 1 Introduction1.1 Research ObjectiveSince the largest online video website -- Youtube was found in 2005, the online video market is one of the most important internet-related industry. Popularization of the internet in China change life style of Chinese even more, which watching online video has become daily entertainment for a lot of Chinese. Meanwhile, domestic online video companies like Youku-Tudou, Sohu Video, Iqiyi, etc. always keep rapid growth over the past years.In this huge and fast-growing online video market, the profit of online video platforms which play key roles in online video platform provider is not high. Improving profitability has always been tough to all the online video platform providers. In the past several years, online video industry in China has gradually formed a basic value chain with the component parts of the content provider, platform providers, users and extension elements. But current profit model can be more optimized and elaborated.Xunlei Kankan is an important online video platform provider in China, and the company have similar profit model and similar problems comparing other online video platform providers. How to solve the problems, and improve the company#39;s profitability, is the problem which Xunlei Kankan needs to think about and solve.........................1.2 Research SignificanceSignificance of this paper includes: First, it might help to practice which using learned theory of value chain and profit model to actual environment through the example case of Xunlei Kankan. Secondly, it might help Xunlei Kankan to understand the industrial value chain of online video industry, and to position Xunlei Kankan itself clearly in the value chain, then find out a suitable profit model to raise the companyrsquo;s profit level...........................Chapter 2 Literature Review2.1 Theories of Value Chain2.1.1 Concept of Value ChainThe concept