中外少儿节目.docVIP

PAGE 15  浅谈中外少儿节目的差异及发展趋势 本科生： 指导老师：王韦皓 内容摘要：电视无疑是当今社会最重要的传媒之一，深刻地改变和影响了全人类的生活方式，电视节目对少年儿童尤其具有神奇的吸引力，在一定程度上，少儿电视节目已经代替了传统的游戏玩耍，成为少儿主要的活动方式，对他们的身心发展产生巨大的影响。作为少儿电视节目的载体，目前我国少儿电视频道还处于不断探索的起步阶段，节目制作理念和节目内容还很不成熟，其发展水平与西方发达国家的少儿节目之间还有很大的差距。本文在对少儿节目进行界定的基础上，分析了少儿节目的特点，总结概括了中西方少儿节目的现状，通过对中外少儿电视节目的对比研究，分析了我国少儿频道存在的问题，提出了少儿节目未来的发展趋势和改进我国少儿节目的建议。 关键词：少儿节目 差异 发展趋势 Chinese and Foreign Children Television Frequency Channel Contrast Research and Enlightenment Abstract: The television takes one of modern society most main media, has the profound influence to humanitys life, extremely is especially rich to the now child “the charm”. Child television regarding youths body and mind development, the influence especially is huge and profound. As the children television carrier, our country children television frequency channel also is at the baby stage, faced with to many is urgently awaiting the question which is solved. But the overseas children frequency channel is opposite to our country said compares the maturity, this article through to the Chinese and foreign children television frequency channel contrast research, analyzed our country children frequency channel existence program to arrange, the frequency channel localization, the frequency channel management aspect question, and proposed such as sped up the children television troop to construct, to improve the personnel quality, sets up the brand to walk suggestion and so on industry management path. Key word: Children program differences development tendency 目录 TOC \o 1-3 \h \z \u 内容摘要 2 引言 5 一、少儿节目的概念和特点及其对儿童的影响 6 少儿节目的概念 6 少儿节目的特点 6 （三）少儿节目对少儿的影响 6 二、中外少儿电视频道发展现状 7 我国少儿电视节目发展现状 7 （二）国外少儿电视节目发展现状 10 三、中外少儿电视频道的对比分析 11 （一）与国外少儿频道较为成熟的节目编排相比，我国少儿频道的编排设置欠科学，节目内容编排不当 12 （二）与国外少儿频道越来越窄众化相比，我国少儿频道定位则过于宽泛 12 （三）与国外少儿频道运营模式相比，我国少儿频道的经营面临着公益性与盈利性的矛盾 12 四、我国少儿电视节目的发展趋势 13 （一）在节目编排方面，针对目标受众的作息时间对其进行二次细分，使编排的节目与作息时间形成约会关系 13 （二）在频道定位方面，将少儿电视频道定位在以少年儿童为受众核心，辐射父母和老师 14