电子竞技报告：澳大利亚（英文版）.pdfVIP

MARCH 2018 THE ESPORTS PLAYBOOK: AUSTRALIA MAXIMISING YOUR INVESTMENT THROUGH UNDERSTANDING THE FANS Copyright © 2018 The Nielsen Company (US), LLC. Confidential and proprietary.Copyright © 2018 The Nielsen Company (US), LLC. Confidential and proprietary. 1 WELCOME Welcome to Nielsen Sports and Entertainment’s inaugural Australian Esports Playbook. Esports refers to competitive video gaming, primarily Nicole Pike in the form of professional or sponsored events (league competitions, tournaments, championships or battle/match), and typically between Managing Director professional and sponsored gamers or teams (although amateur Nielsen Esports events also exist). With the esports fan base undisputedly growing, so, too, is the strategic focus organisations are starting to place on the sector. This playbook showcases the attitudes and behaviours of esports fans in Australia, and provides an outlook of the industry and the commercial opportunity brands, media owners and rights holders have in the space. “THE AUSTRALIAN ESPORTS FAN BASE Shane Mattiske HAS MORE THAN DOUBLED IN THE Managing Director PAST TWO YEARS” (AU NZ) Nielsen Sports This playbook is derived from our comprehensive study conducted Entertainment for the region, and it mirrors our research recently completed in four key Western markets – United States, United Kingdom, France and Germany – and three key Asian markets – China, Japan and South Korea. There are some clear distinctions among the Australian fan