可口可乐2002年市场计划.pdfVIP

2002年市场计划 2002 Marketing Plan 提纲 Outline 1.2001 Review 1.1. Economic Demographic Overview 1.2 Market Share(TJ/SJZ) 1.3 Flavor Share(TJ/SJZ) 1.4 Package Share(TJ/SJZ) 1.5 Value Chain Analysis 2.2002 BAP 2.1 SWOT 2.2 Marketing Strategies 2.3 2002 Objectives 2.4 Brand Build Consumer Promotion 2.5 Media Strategy 2.6 Special Projects CNY / MAY / October 2.7 New Products 2.8 Fight against PCI 2.9 Summary of DME n i j n a i T i e a b i l e o H g n o M r e n n I C C J T f o 域 y r 区 o t i r 售 r e