4.1阅读输入：（4）拓展阅读Where is the journalism we need going to come from now.pdf

THE DEATH OFFAIRFAXAND THE END OFNEWSPAPERS Whereisthejournalismweneedgoingtocomefromnow? BY ERICBEECHER TheAge officesin Collins Street,Melbournec. 1903.©Fairfax Syndication LateoneFridaynight almost40yearsago,Iwasstanding onthe footpath in a seedypart of Melbourne’sCBD,waitingtobuy oneofthe first copiesofthemarquee Saturday edition of The Ageasitrolled offthegiant Gosspressesthat linedthebowelsofthepaper’sbuilding.Ihadjust written my firstby-lined story on the frontpageofthenewspaperthenregarded asthebest in Australia,andasan ambitiousyoungreporter Iwastooimpatienttowaituntilthenextmorningto seeit inprint. In thosedays,every Friday aroundmidnight,the streetsoutsidetheAgebuildingoverflowedwith peoplewhocametobuy an early copy ofthepaperwith itsthousandsofclassified adsforjobs, carsandproperties.To seethempickup theirnewspapersthatnight,keepingtheclassified ads anddumpingtherest intorubbishbinsplacedalongthestreetbyAgestaff,wasadoseofreality 1 for an idealisticjournalist.InowrealiseIwasseeingevidence for apredictionmadeadecade earlierby media savantMarshallMcLuhan.“Theclassified ads(and stock-market quotations) are thebedrock ofthepress,”heobserved.“Should an alternative sourceofeasy accessto such diversedaily informationbefound,thepresswill fold.” Theincongruity in thatbusinessmodel– profitsfrom adsforjobs,housesandcarsbankrollingthe journalismthat isvitalto afunctioningdemocracy– took several decadestoplay out.The “newspaperbusinessmodel”,asit’snow derisively known,hasimploded.Peoplenolonger line the streetsoutsidenewspaperpressesatnight tobethe first to seetheads.Theinternethas poachedmost ofAustralia’snewspaper classified advertising.Themoney that financedquality journalism for acentury isdisappearing,withnolikely replacement. Thestory ofhowAustralian qualityjournalism fellvictimto acommercialmarket failurehas