市场营销第十一章中英双语知识点总结汇编.pdfVIP

学习 好资料 SY 第十一章 Market-skimming pricing (price skimming) 市场掠夺定价 ( 价格掠夺 ) Setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price; the company makes fewer but more profitable sales. 为新产品设定高价， 以逐层从愿意支付高价的细分市场中撇开最大收入； 公司销售收入少但 利润高。 Market-penetration pricing 市场渗透定价 Setting a low price for a new product in order to attract a large number of buyers and a large market share. 为新产品设定低价，以吸引大量的买家和较大的市场份额。 Product line pricing 产品线定价 Setting the price steps bet