公众股的发行方案探讨(ppt 23页)（英文版）.pptVIP

Executive Summary This chapter looks at how corporations issue securities to the investing public. The basic procedure for selling debt and equity securities are essentially the same. This chapter focuses on equity. Chapter Outline 19.1 The Public Issue 19.2 Alternative Issue Methods 19.3 The Cash Offer 19.4 The Announcement of New Equity and the Value of the Firm 19.5 The Cost of New Issues 19.6 Rights 19.7 The Rights Puzzle 19.8 Shelf Registration 19.9 The Private Equity Market 19.10 Summary and Conclusions 19.1 The Public Issue The Basic Procedure Management gets the approval of the Board o