讨论议题分解.pptVIP

此次咨询项目建议分三个阶段展开 讨论议题 讨论议题 讨论议题 * Footnote Source: Sources Unit of measure CONFIDENTIAL This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey Company. This material was used by McKinsey Company during an oral presentation; it is not a complete record of the discussion. Document Date 浙租竞争优势评估 目标行业分析 竞争情报收集 与浙租标杆比照 总结、研讨 提出实施建议 在前期合作成功 基础上的后续项目 浙租7S竞争优势评估：问卷调查和深度访谈； 目标行业初选和详细分析：资料研究、专家访谈、行业典型客户访谈； 确定浙租市场定位：目标行业、渠道、地域、