英语广告语中的修辞说课材料.pptVIP

英语广告语中的修辞; Rhetorical devices are variations of literal or ordinary form of expressions. Their use is to make the thought more striking and effective(更显著、更有效), for they have the power to vivify and illustrate（赋予生命力）. Advertisers often use various rhetorical devices to increase the readability(可读性) and appeal（吸引力） of an advertisement and to arouse consumers’ interest of buying the product. ;Simile Metaphor 比喻;;;Antithesis 对偶;;;Personification 拟人;It handles the road as easily as it handles Mother Nature. （福特Ford汽车广告）他能很轻松地对付道路。 Unlike me, my Rolex never needs a rest. 和我不一样，我的劳力士手表从不需要休息。 ;;Parallelism 排比;M M’s melt in your mouth, not in your hands. 只溶在口，不溶在手（玛氏巧克力以干净方便闻名）。 The CORDIA, shaped by the wind, born for the road. CORDIA汽车，流线型设计，天生适于道路行驶。;;Alliteration 押头韵; Hi-Fi, Hi-Fun, Hi-Fashion, only from Sony. 高保真，高乐趣，高时尚，只来自索尼。 Sea, sun, sand, seclusion－and Spain! 大海、太阳、沙滩、幽静——西班牙！ Sweet, Smart Sassy! (美国Sunkis‘s 柑橘广告)味道甜美,外形可爱,香味浓烈。 ;;Hyperbole 夸张;;;;此课件下载可自行编辑修改，仅供参考！感谢您的支持，我们努力做得更好！ 谢谢!