第一章_什么是战略.pptVIP

;;Hierarchical definitions of strategy and strategic management 战略及战略管理的等级定义 Eclectic definitions of strategy and strategic management 战略及战略管理的包容定义 Matching definitions of strategy and strategic management 战略及战略管理的匹配定义 Working definitions of strategy and strategic management 战略及战略管理的工作定义 Ten schools of strategy formulating 战略制定的十大学派;Mission： Top management’s view of what the organization seeks to do and become over the long term 使命: 高层管理者有对组织寻求长期做什么和成为 什么的观念 ;1. It emphasizes the link between strategy and performance 强调战略与绩效之间的联系 “Good” strat