图文设计基础 知识点5——VI手册排版与装帧 VI手册资源-奔驰.pptxVIP

Interim-Guideline Brand Elements Jul 20, 07;Introduction;Contents;Brand elements Design principles;1 Design principles;1 Design principles;Brand elements Brand mark;2 Brand mark;2 Brand mark - use on brand colours*;2 Brand mark - featured on image*;2 Brand mark - use on white*;2 Brand mark - permitted combinations of the star and word mark;2 Brand mark - placement and mandatory buffer zone (centred brand mark, flexible spacing);2 Brand mark - placement and mandatory buffer zone (centred brand mark, flexible spacing);2 Brand mark - placement and mandatory buffer zone (centred brand mark, fixed spacing);2 Brand mark - placement and mandatory buffer zone (asymmetrical brand mark, fixed spacing);2 Brand mark - sizes for various formats;2 Brand mark - consistent size and placement on similar formats;Brand elements Colours;3 Colours - primary brand colour Arrowsilver;3 Colours - primary brand colour Midnightblue;3 Colours - secondary brand colours;Brand elements Typography;4 Typography - Corporate A;4 Typography - Corporate S;4 Typography - baseline grid 5 mm;4 Typography - baseline grid 5 mm;Brand elements Grid;5 Grid - square grid units;5 Grid - applications on various formats;5 Grid - format application examples;5 Grid - format application examples;Brand elements Layout system;6 Layout system - basic rules;6 Layout system - divisions for portrait formats;6 Layout system - divisions for landscape formats;Brand elements Imagery;7 Imagery;7 Imagery - derivation;7 Imagery - mood boards*;7 Imagery - mood boards*;7 Imagery - dorTts;Brand elements Applications;8 Applications - billboards;8 Applications - backlit posters;8 Applications - corporate advertisements;8 Applications - dealer advertisements;8 Applications - CD-ROMs