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有机食品购买意愿影响因素研究
目 录
摘 要 ··································································································i
Abstract ······························································································iii
1 绪论 ·································································································1
1.1 研究背景····················································································1
1.2 研究目的与意义···········································································3
1.2.1 研究目的 ············································································3
1.2.2 研究意义 ············································································3
1.3 研究内容与研究方法·····································································4
1.3.1 研究内容·············································································4
1.3.2 研究方法·············································································5
1.3.3 技术路线 ············································································6
1.4 可能的创新点···············································································6
2 理论基础与文献回顾············································································8
2.1 理论基础····················································································8
理性行为理论··············································································8
2.2 文献回顾···················································································10
2.2.1 有机食品 ···········································································10
2.2.2 主观规范···········································································10
2.2.3 有机食品态度·······················································
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